# SwansonX

> I build small businesses the software they'd otherwise rent, and I look after
> it once it's theirs. Fixed price agreed in writing before anything starts, the
> client owns the code and the data, and there's no contract. One person: Sean
> Swanson, in Brainerd, Minnesota, working remotely for clients anywhere in the US.

## What this business is

SwansonX LLC is a one-person software studio. The main product is custom
business software that replaces subscriptions a small business is already paying
for and working around — lead tracking, quoting, scheduling, booking, customer
and job records. Websites and landing pages are still sold and are no longer the
headline.

The offer is a ladder, not a package. One module from $950, two or three from
$1,950, everything connected as "Back Office" from $2,995, anything larger quoted
in writing. Each step is a decision the client makes once the previous one has
proved itself; stopping at the first step is a normal outcome. Prices come from
one config file and appear on the pages rather than behind a discovery call.

Before any of that there is a free subscription audit: send the monthly software
list, get back a written list of what each tool does, what's worth replacing, and
the one thing worth building first with a fixed number on it. It sometimes ends
with "keep what you have," which is said plainly on the page.

## What is true, and what is not

This matters more than the marketing, so it is stated directly:

- **The software shown is Sean's own.** An SEO analyzer with branded PDF reports, a
  desktop file organizer, a brand-asset generator, a Discord bot, a plugin
  storefront — all built to run his own businesses and products, and shown as
  proof of capability. None of it is described as client work.
- **There are no savings figures.** No business has cancelled subscriptions because
  of a SwansonX build, so there is no average and no typical result. The site
  explains how payback is calculated using a block labeled "Example" with
  obviously hypothetical numbers, and names no threshold.
- **Three client websites:** Be Bold Balloons, Grace and Grounding Cleaning, and
  ZedePool Comics. One testimonial, from Kelly M. of Be Bold Balloons, about a
  website.
- **Six concept builds** — HydroPeak, Nocturne, Solène Estate, Northwater Lodge,
  Halcyon Yoga, Ridge North Roofing — are labeled "Concept build" everywhere they
  appear. Nobody commissioned them and the businesses in them are invented.
- **The Back Office demo** at /back-office/demo runs on sample data for a made-up
  business called Northline Home Services. It says so on every view.

## Ownership, which is the actual differentiator

In the client's name from day one: their domain, their Stripe account and bank
details, their Google Business Profile. The source code lives in a private repo
under the SwansonX-Dev account and is available to the client on request at any
time. The database and hosting sit in SwansonX accounts while the client is on a
monthly plan and move to them on request or on cancellation; every client gets a
separate database project. No client password is ever held — access is delegated.

## What SwansonX does not do

Ads and ad management. Video production. Texting, SMS, phone systems, AI
receptionists, missed-call text-back. Accounting, payroll or payment processing —
custom tools work alongside those, never replacing them. Ongoing SEO campaigns.
Builds where the honest answer is "keep what you have."

## Prices

- Subscription audit: free
- Custom software: one module $950 · two or three $1,950 · Back Office from $2,995 · larger quoted
- Custom website: from $1,495, half up front and half on launch, 30 days of free tweaks
- Landing page: from $1,195, one year of hosting, no monthly plan required
- Free homepage: $0, five businesses at a time
- Partner Plan: $300/month — the support the cancelled subscriptions used to include
- Site Care: $49/month for website-only clients
- No contract on any monthly plan. Cancel any month, no fee.

## Contact

Sean Swanson · sean@swansonx.com · (218) 818-1023 · Brainerd, Minnesota
Replies within 24 hours, to every enquiry, whether or not it becomes work.

## Key pages

- / — what this is
- /subscription-audit — the free audit
- /custom-software — the main product, the ladder, and when it doesn't make sense
- /back-office — the usual starting build, and /back-office/demo
- /websites — websites and landing pages
- /partner-plan — the monthly plan and exactly what is not in it
- /pricing — every number on one page
- /work — 28 builds, each labeled software, client work, my business or concept build
- /blog — plain-English notes for owners
- /about — who Sean is
- /contact — the form
- /websites-for-resorts, /websites-for-restaurants, /websites-for-salons,
  /websites-for-professional-services — the same work, written for the kind of
  business it is for. Each one quotes competitors' published prices (Airbnb,
  DoorDash, GlossGenius, Vagaro, MyCase, Follow Up Boss) as published, and says
  explicitly that this is not a claim about what a SwansonX build would save.
- /website-design-{brainerd,baxter,nisswa,crosslake,pequot-lakes,breezy-point,minneapolis}
  — one page per town, each built on a sourced fact about that town rather than
  the same copy with the name swapped. Sources are listed in src/data/towns.ts.
- /contractors and /roofers, /hvac, /plumbers, /electricians, /remodelers — the
  trades, which are about what happens after the enquiry arrives