Written for the person paying the bill.
Notes on websites, software and what to buy
No jargon, no funnel. What I'd tell you on the phone, including the parts where the answer is that you shouldn't spend the money.
10 tasks small businesses can automate with AI
Ten jobs that are genuinely worth handing to software, roughly what each is worth, and three more that people ask for and should not automate.
AI receptionist vs human receptionist for small businesses
An honest comparison of cost, capability and the things each one gets wrong, plus the option most small businesses should actually consider first.
How can small businesses use AI?
A plain-English look at what AI is genuinely good at in a small business, where it quietly costs you money, and how to tell the two apart.
How to automatically respond to missed business calls
How missed call text back works, the free and cheap ways to set it up yourself, what the message should say, and when it is worth paying someone.
What does AI automation cost for a small business?
Real ranges for audits, builds and retainers, the running costs nobody quotes you, and how to tell a fixed price from a number that will move.
What should a small business automate first?
A simple way to decide which job to hand to software first, and an honest look at when the answer is that you should not automate anything yet.
What to ask before you hire anyone to automate your business
Twelve questions that separate a consultant worth hiring from one who is guessing, and the answers you should expect to hear, including from me.
Workflow automation vs AI automation
One is cheaper, more reliable and probably what you need. How to tell which job needs which, and why mixing the two up costs you money.
Vibe coding your own website: what it does well, and where it quietly costs you
An honest look at building a website by prompting AI: what it is good at, what the research says goes wrong, and the questions to ask before you start.
Why choosing the right website developer or designer is crucial
Your website is the first thing a customer checks. Here is how to tell a developer who will help your business from one who leaves you stuck.
Rather just ask me?
The subscription audit is free and ends with a written answer, including "keep what you have" when that's the right one.