The town spent $61,871 on being seen from the highway.
Web design in Pequot Lakes
In 2018 Pequot Lakes painted a second water tower as a fishing bobber, because the original one wasn't visible enough from the four-lane Highway 371. That is the whole marketing problem of this town, solved in paint, and your website has exactly the same job.
- Based in Brainerd, not outsourced
- Fixed price, agreed up front
- I reply within 24 hours.
Being seen by people who weren't looking for you.
The town understands its own situation better than most businesses in it do. A lot of the opportunity here is passing through at speed on 371, has never heard of you, and will decide in about four seconds whether to stop. The bobber exists to win that four seconds.
Online the same thing applies, except the four seconds happen earlier — somebody searching for lunch, or a cabin, or a plumber near here, who does not know your business name and never will unless you show up for what you do rather than what you're called.
That means naming the service alongside the place in plain text on the page, and having a properly filled-in Google Business Profile, which for a roadside business usually sends more people through the door than the website does. It's free, and it's the single most common thing I find not done.
The second thing about Pequot Lakes is that you're serving two audiences who want opposite things. Regulars need almost nothing: your hours, your number, whether you're open today, in one tap without reading. The stranger needs the opposite — what this place is, whether it's any good, what it costs, and a reason to stop rather than carry on to the next town.
Most small sites pick one of those by accident. The fix is ordinary structure: practical facts at the very top where a thumb lands, persuasion underneath for whoever keeps scrolling. Nobody has to read past what they came for.
The price is on the page, same as everywhere else on this site.
No discovery call before you're allowed to know what something costs. These are the same prices in Pequot Lakes as anywhere else.
Custom website
$1,495
Mobile-first, forms wired to your inbox, SEO foundations, launch and a handover walkthrough. Half up front to book, half on launch.
Site Care
$49/month
Optional, month to month, no cancellation fee. Hosting, domain and SSL, patches, backups and monitoring — including switching the site between seasons.
Custom software
$950
One module to start, if the bigger problem is what happens after the enquiry arrives. Software for lakes-area businesses →
The kinds of Pequot Lakes business this fits.
Each of these has its own page, because the job is genuinely different depending on what you sell and who's buying it.
Restaurants & bars
Your menu is the most-read page you own. Usually it's a PDF.
Resorts & lodging
Every booking you take through somebody else's site, you rent.
Salons, spas & fitness
Some of that monthly fee buys you clients. Some of it just buys software.
Questions from Pequot Lakes businesses.
What should be at the very top of my site?
How do I get found by people who don't know my name?
Do I need more than one page?
Across the lakes area, and the rest of Minnesota.
I'm in Brainerd, so Pequot Lakes is a short drive. The work itself runs over email and video calls, and if you'd rather sit down with someone about it, that's easy to arrange here.
- Brainerd
- Baxter
- Nisswa
- Pequot Lakes
- Crosslake
- Breezy Point
- Little Falls
- Aitkin
- Crosby
- Staples
Other towns up here
If you only want the town, not the whole company: Brainerd Web Design has its own page for Pequot Lakes businesses, same person, same prices, same phone number.
Further out, or out of Minnesota entirely? Still fine. Tell me where you are.
Let's get your Pequot Lakes business found.
Tell me what you do and which towns you want to be found in. I'll reply within 24 hours with a fixed price and a date, and if a website isn't what you need right now, I'll tell you that instead.