SwansonX
Professional services

Per seat, per month, forever.

Website design for real estate, law and accounting firms

Professional services software is sold by the seat, and the seats are expensive. That's defensible for a big firm with a real IT budget. For a three-person practice in a small town it means paying enterprise prices for the twenty percent of the product you actually use.

  • Websites from $1,495
  • Fixed price, in writing
  • Yours, including the code
Who this is for

Businesses this page is written for.

  • Real estate agents and brokerages
  • Law firms and solo practitioners
  • Accountants and bookkeepers
  • Insurance agencies
  • Financial advisors
  • Consultants and agencies

Close but not quite? Tell me what you actually do — the work is the same shape more often than not.

What's different here

You're buying a platform to use a fifth of it.

These products are built for firms much larger than most of the ones up here. The feature list is enormous, the training is real, and the per-seat price assumes you'll use enough of it to justify the number.

In practice a small practice uses intake, a calendar, documents and a follow-up sequence, and pays for a platform. Then it pays again, because the platform doesn't do one specific thing the practice needs, so there's a second subscription alongside it and somebody retypes information between the two.

The other thing this sector has in common: the first response wins the client. Somebody who has just decided they need a lawyer, an accountant or an agent is contacting three of you. The one who replies first, with something that sounds like a person, usually gets the work — and that's a mechanism rather than a personality trait.

Which makes intake the obvious first build. Not the website redesign, not the CRM migration. The path from somebody deciding they need you to you knowing about it.

The numbers

What per-seat actually adds up to.

From the vendors' own pricing pages: MyCase lists $50, $100 and $130 per user per month billed annually ($60, $120 and $150 billed monthly). Follow Up Boss lists $69 per user per month, or $499 a month for a plan including ten users.

Those are fair prices for what they are — mature products with support behind them. The arithmetic just gets uncomfortable at small scale, because the number multiplies by people rather than by use, and a four-person office pays four times for software three of them open twice a week.

A build is priced by what it does and paid once. Whether that's the right trade depends entirely on what you're paying now and how much of it you use, which is what the free audit is for. Sometimes the answer is that the platform is worth it and you should keep it.

Those are other companies' published prices, quoted as published and checked in September 2026. They aren't a claim about what you'd save — that depends entirely on what you're paying for and how much of it you use, which is what the audit is for.

What I'd build

Start with one thing, add when it's worth it.

Intake first, because that's where the money is. Everything else can wait for the next step.

Step 1

Intake that qualifies before you read it

The questions you'd ask on the first call, asked by the form instead — matter type, timeline, whether it's something you take. An enquiry arrives already sorted, and the ones that aren't for you are obvious without a phone call.

Step 2

An instant reply that isn't an auto-reply

Confirmation within seconds saying what happens next and when. Not a robot pretending to be you. The point is that nobody sits for three hours wondering whether the message arrived, deciding to call the next firm on the list.

Step 3

Consultations booked without the back-and-forth

Your real availability, your real appointment types, on your own site. The three emails it takes to agree a time are three chances for someone to change their mind.

Step 4

Documents collected in one place

The paperwork request that currently goes out as an email with a list, turned into a checklist the client can work through and upload to. Chasing documents is most of the administration in all three of these professions.

Step 5

Follow-up that runs on a schedule

The proposal that went out and went quiet, followed up at two days, a week and a month, in your words. Work you've already paid to produce, recovered.

One module is $950, two or three is $1,950, and everything connected starts at $2,995. The price includes the first year of it running: hosting, database, backups and keeping it working. No monthly fee in year one. After that it's $79/month to keep it running, cancellable any month. Nothing renews on its own.

A website on its own starts at $1,495. If a website is all you have, Site Care looks after it for $49/month a month, and it is optional.

What I wouldn't build

The part where I talk you out of something.

Trust accounting, tax filing, IOLTA compliance and anything else where being wrong has a regulator attached. Those stay with the specialist software, permanently. Anything touching client confidentiality gets designed conservatively or not at all.

Questions

Questions about real estate, law and accounting.

Is this a replacement for my practice management software?
Usually not, and I'd be cautious of anyone who says it is. Trust accounting and compliance belong with the specialists. What's often worth building is the layer in front — intake, scheduling, documents, follow-up — which is the part you use daily and the part priced by the seat.
What about client confidentiality?
It sets the design. Data stays in your own database, access is limited to who needs it, and anything genuinely sensitive is kept out of a custom system unless there's a good reason for it to be there. If a feature can't be built safely, I'll say so rather than build it.
I'm a solo agent. Is a custom build overkill?
Often, yes. For one person the per-seat math hasn't turned against you yet, and a website that gets found is the better use of the money. The audit will tell you that for free if it's the answer.
Can it work with what I already have?
Sometimes, and where it can it should. If your existing system has a proper API, a build can read and write to it rather than replacing it. Where there's no API, the honest answer is that a bridge would be fragile, and I'd rather tell you that up front than after.
Where next

Not quite you, or not quite here?

Let's talk about your professional services business.

Tell me what you do and what's costing you the most time or money right now. I'll reply within 24 hours, and if the software you've already got is fine, I'll tell you that instead of selling you something.

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