Sometimes the website isn't the problem.
Custom web application development
It's the spreadsheet you update every day, the leads you copy between systems, or the subscription that does eighty per cent of what you need and charges by the seat. A web app is what replaces those. From $950 for one module, and you own it.
- You own the code and the data
- Priced by what it does, not per seat
- Fixed price, in writing
The things small businesses actually ask for.
None of these is exotic. They're the jobs that fall between the software you already pay for, and they're where most of the manual work in a small business hides.
Customer portals
Somewhere your clients log in to see their own jobs, documents, invoices or bookings, instead of emailing you to ask. Every one of those emails is a few minutes of your day.
Business dashboards
One screen with the numbers you actually check, pulled from the places they already live. Not a report you export on a Friday — the current state, whenever you look.
Internal tools
The spreadsheet everybody is scared to touch, turned into something with proper fields, permissions and a history of who changed what.
Lead and job management
Enquiries in, qualified, assigned, tracked through to done. The parts of a CRM you'd use, without the ten you wouldn't.
Scheduling and booking
Real availability, real durations, deposits where they're needed, and the booking landing in records you own rather than a platform's.
API integrations
Making the systems you already pay for talk to each other, so nobody is retyping the same information into two places.
Start with one thing. Add when it's worth it.
One module
$950
The single worst part of your week. A lead inbox, or quoting, or booking — one thing, built properly, working on its own.
Two or three modules
$1,950
The pieces that only make sense together. Enquiries feeding jobs, or quotes feeding follow-up.
Back Office
from $2,995
Everything connected: leads, customers, jobs, booking, review requests and a dashboard over the top.
Larger than that
Quoted in writing
Priced before anything starts, the same as every other number here. No hourly surprises.
Year one is in the price.
The price includes the first year of it running: hosting, database, backups and keeping it working. No monthly fee in year one.
After that it's $79/month to keep it running, cancellable any month. Nothing renews on its own.
It's yours, including the parts nobody usually gives you.
- Your domain, registered to you
- Your Stripe account, your bank details — I never touch your customers' money
- Your Google Business Profile, you're the owner
- Your source code, available any time you ask
- Your data, exportable, and I help you move it if you leave
That is the difference between this and a subscription, and it's worth being blunt about: if you stop paying a software company, you stop having software. If you stop paying me, you still have the thing I built.
Questions about web apps.
What's the difference between this and Back Office?
Is this a website or an app?
How is it priced?
What if my business changes?
What wouldn't you build?
Tell me what you're paying for.
Send me your monthly software list and what you're working around. I'll tell you what's worth replacing, what isn't, and the one thing I'd build first with a fixed price on it.