You're on a job when the enquiry comes in. Your software doesn't know that.
Custom software for contractors and home services
Every tool sold to contractors assumes somebody is sitting at a desk. You're on a roof, under a sink, or in a crawlspace, and the enquiry, the quote that needs chasing and the review that never got asked for are all waiting until after dark. I build the software that covers that gap, once, and you own it.
- From $950 for one module
- Fixed price, in writing
- You own the code and the data
Six ways the work leaks out, without anyone noticing.
None of this is about working harder. Every one of them happens because you're busy doing the actual job, which is exactly what software should be covering for.
The enquiry arrives while you're on site
Homeowners contacting three companies hire whoever gets back to them. An inbox nobody is watching is where new jobs go to die.
The estimate goes out and nothing comes back
Most estimates are never followed up even once. Not because you didn't want the job — because it was 9pm and there were six more to write.
Booking takes four messages and two days
"Does Tuesday work?" "No, Wednesday?" Every job booked costs you a conversation you didn't have time for.
Every job starts with the same questions
Address, age, access, photos, insurance or cash. Asked one at a time, when a form could have collected the lot before you drove anywhere.
Happy customers never get asked for a review
The competitor outranking you isn't better at the trade. They're better at asking, every single job, and they stopped relying on remembering.
The office work happens after dark
Retyping the day's jobs into another app, answering the same "are you licensed and insured" message, writing up quotes. That's the part worth building software for.
Three modules fix most of it.
Whatever the trade, the same three things come up. Which one you build first is the part that changes, and that's what the trade pages are for.
A lead inbox that's actually one place
Every enquiry, what it is, when it came in, and what happened to it. With an instant reply going back so nobody sits wondering. This is the module most contractors should buy first, and often the only one they need.
Quotes and estimates that chase themselves
Written from your real prices so they take minutes, then followed up on a schedule you set, in your words, without you being the person who remembers.
Job records and review requests
What you did, where, when, with the photos attached — and a review request that goes out a few days after it's finished, every time.
One module is $950. Two or three that only make sense together is $1,950. All of it connected, with booking and a dashboard over the top, is the Back Office from $2,995. All prices →
The order isn't the same for everyone.
A roofer's problem is a surge. A plumber's is the first ten seconds. An electrician's is knowing what the job is before the van moves. A remodeler's is staying present for six months. Same three modules, genuinely different priorities.
Roofing
A hailstorm doesn't book itself.
What I'd build first →
HVAC
In January, a no-heat call isn't a service call.
What I'd build first →
Plumbing
Four different jobs, one enquiry form.
What I'd build first →
Electrical
A dead outlet and a panel upgrade arrive the same way.
What I'd build first →
Remodeling
Your sales cycle is months. Your follow-up is two emails.
What I'd build first →
What this isn't.
- Not texting or SMS. I don't sell those, and the call answering above doesn't send messages either — it answers, takes the details and emails them to you.
- Not accounting, payroll or card processing. Use the real thing — I build alongside it.
- Not ad management or an SEO campaign.
- Not a monthly license. You own the build. The monthly plan is optional and is for me keeping it running, at $300/month, cancellable any month.
The same idea, for businesses with a storefront.
These pages are written for contractors, because the problem is specific: the enquiry arrives while you're on a roof. If you run somewhere people come to instead, the shape of the work is different and there's a page for that.
Resorts & lodging
Every booking you take through somebody else's site, you rent.
What I'd build first →
Restaurants & bars
Your menu is the most-read page you own. Usually it's a PDF.
What I'd build first →
Salons, spas & fitness
Some of that monthly fee buys you clients. Some of it just buys software.
What I'd build first →
Professional services
Per seat, per month, forever.
What I'd build first →
Tell me what you're paying for.
Send me your monthly software list and I'll write back with what each tool does, what's worth replacing, and the one thing I'd build first with a fixed price on it. Free, and I reply within 24 hours.