Run the job. Let AI handle the busywork.
You cannot answer the phone from a roof, and the customer who got your voicemail is already calling the next company. I build automation for roofing, HVAC, plumbing, electrical, remodeling and landscaping businesses: calls texted back in seconds, estimates chased, reviews requested, all while you stay on the tools.
Text me anytime: (218) 818-1023. Skip the email if you like. I read and answer every text myself.
The six ways contractors leak money without noticing
None of this is about working harder. Every one of these happens because you are busy doing the actual job, which is exactly what a machine should be covering for.
The call rings out while you are on-site
Homeowners calling three companies hire whoever answers. Voicemail is where new jobs go to die.
The estimate goes out and nothing comes back
Most estimates are never followed up even once. Not because you did not want the job, because it was 9pm and there were six more to write.
Scheduling takes four texts and two days
"Does Tuesday work?" "No, Wednesday?" Every job booked costs you a conversation you did not have time for.
Every job starts with the same questions
Address, roof age, access, photos, insurance or cash. You ask them by phone, one at a time, when a form and a follow-up could have collected the lot.
Happy customers never get asked for a review
The competitor outranking you on Google is not better at the trade. They are better at asking, every single job, and they automated the asking.
The office work happens after dark
Retyping the day's jobs into the invoice app, answering the same "are you licensed and insured" text, writing up quotes. That is the busywork this page exists to remove.
Before, and with the automation running
| Before | With SwansonX | |
|---|---|---|
| A call you cannot take | Voicemail, and probably a lost job | A text back in seconds, details collected, callback promised |
| A website enquiry at 8pm | Sits until tomorrow, maybe the weekend | Instant reply, qualifying questions asked, booking offered |
| The estimate you sent Tuesday | Silence, and you forget to chase it | Followed up on a schedule until there is a yes or a no |
| Booking the site visit | Four texts over two days | A calendar link in the first reply |
| After the job | You mean to ask for a review, and don't | A personal-sounding request goes out three days later, every time |
| Your customer records | Retyped into the invoice app at night | Filled in by the workflow the moment things happen |
What I automate for contractors
Each of these is a defined build with a published starting price on the AI automation page. The audit works out which one pays for itself fastest in your business.
Missed-call text back
The moment a call rings out, the caller gets a text: sorry we missed you, we are on a job, what do you need? The lead is captured and warm instead of gone. This is usually the first build, because it pays for itself on one saved job.
from $1,995, as an Automation Starter build. How missed call automation works →
Lead follow-up
Website forms, Google Business Profile messages and Facebook leads all get an instant answer, the qualifying questions you always ask, and polite nudges until they book or say no. Nothing waits for the evening.
from $1,995, or from $3,500 with multiple systems connected. How lead follow-up works →
Estimate follow-up
Every estimate that leaves your office gets a follow-up schedule: a check-in at two days, a nudge at a week, a last call at two weeks. You see which quotes went quiet and which are still live.
from $1,995, as an Automation Starter build. How estimate follow-up works →
AI receptionist
Answers the calls you miss, or all of them, on your existing number. It knows your services and service area, qualifies the caller, books or routes them, and emails you a summary before you are off the ladder. Mine answers (218) 818-1023 right now, call it and see.
from $2,500 setup + $299/mo. How the AI receptionist works →
Review automation
A few days after the invoice is paid, the customer gets a short message from your business asking for a Google review. Local search is won on review count and recency, and consistency is the whole trick.
from $1,995, as an Automation Starter build. How review automation works →
Intake and job paperwork
A voice note from the truck becomes a drafted quote. Photos and answers from the customer arrive before the site visit. The job's details land in your records once, spelled right, without a late night at the kitchen table.
Scoped at the audit, priced in writing first.
Built for the trades I grew up around
The workflows above fit any home-service business, and the details get tuned to the trade: what qualifies a lead, what the intake questions are, and what an emergency call means at 11pm.
Roofing
Storm-season call spikes, insurance versus cash qualification, photo intake before the inspection, and estimate chasing measured in days, because that is how long the homeowner shops.
HVAC
No-heat and no-cool emergencies routed differently from maintenance bookings, service reminders on a schedule, and follow-up on replacement quotes that home owners sit on for weeks.
Plumbing
Emergency triage on the phone line, photos of the problem before you roll a truck, and review requests that catch the relief of a fixed leak while it is still fresh.
Electrical
Qualification that separates the panel upgrade from the dead outlet, permit and inspection paperwork drafted for you, and scheduling that fills the gaps between big jobs.
Remodeling
Longer sales cycles, so the follow-up runs for months, not days: design questions collected up front, estimates chased gently, and past clients asked for referrals when the season slows.
Landscaping and the rest
Mowing, snow, pressure washing, tree work, cleaning: anything where the phone rings while you are working. If your trade is not listed, the audit still fits it.
Where you work: Minnesota, the Twin Cities or the lakes area.
Automation converts the leads. The website earns them.
If your website is a Facebook page or a DIY build from 2019, the follow-up machine has nothing to feed on. I build contractor websites too, custom-coded, fast and built to convert, and the two together are how the whole thing compounds.
Get your free automation audit
Tell me the trade, the crew size and what eats your evenings. I will come back within 24 hours with the one to three automations I would build first, what each starts at, and anything I would not bother with.
What you get back
- The one to three automations worth building first
- A fixed starting price for each, published on this site
- The honest monthly running cost, not just the build
- What I would not automate, and why
Straight answer guarantee
If your lead volume will not pay back a build, I will say so at the audit and point you at something cheaper instead of selling you one. Same rule as everywhere else on this site.
What contractors ask before automating
What is missed call automation?
When a call to your business rings out, software notices and instantly texts the caller back from your number: sorry we missed you, we are on a job, what do you need? The caller answers by text, the details are captured, and you call back when you are off the roof. The point is that homeowners calling three contractors hire the one who responds, and a text in ten seconds beats a voicemail every time.
What should a contractor automate first?
Missed-call text back, almost always. It is the cheapest build on the list, it works from day one, and one saved job usually pays for it. Lead and estimate follow-up come next, because they turn quotes you already wrote into booked work. Reviews after that. The free audit checks that this order actually holds for your business rather than assuming it.
Does the AI receptionist replace my number?
No. Your number stays with your carrier and stays on your phone. Calls forward to the assistant when you do not pick up, or all the time if you prefer, and turning forwarding off brings everything straight back. Nothing is ported and texts never leave your phone. Mine answers (218) 818-1023 today, so you can call it and hear exactly what your customers would.
What does this cost, honestly?
The audit is free. A single workflow, like missed-call text back or estimate follow-up, starts at $1,995 built and tested. The AI receptionist is from $2,500 setup plus $299 a month. Multi-system builds start at $3,500. Every price is fixed in writing before work starts, and third-party costs like the phone line and the AI's usage are billed at cost, with the invoice shown. The full list is on the AI automation page.
I'm not technical. Who runs this after you build it?
It runs itself; that is the point. You get a plain-English walkthrough, a way to pause any workflow yourself, and I offer a monthly care option where I watch the workflows, fix small things and tune what is not converting. If you would rather own it outright and have nothing monthly, say so and I will build it that way.
Will my customers hate talking to a robot?
They hate silence more. Most of these automations are not conversations at all: a text back, a reminder, a review request, paperwork filling itself in. Where a customer does talk to the AI, it says what it is, sticks to what it actually knows about your business, and hands anything complicated to you. You approve the wording of everything before it ever sends.
You did not start the business to do admin at 10pm.
Tell me your trade and your biggest time-waster. Within 24 hours you will know what I would automate first, what it starts at, and whether it is worth it, in writing, for free.