The first is how it is sold. Metro AI consultancies commonly charge for the discovery work itself and then run a monthly retainer in the four figures. That model is not dishonest, and for a hundred-person company it is probably right. For a six-van plumbing outfit it means paying a meaningful sum to find out whether a $2,000 build was worth doing.
The second is what a lead costs you. Metro competition makes paid leads and ad clicks materially more expensive than they are up north. When you are paying more per enquiry, the arithmetic shifts: converting a larger share of the leads you already bought beats buying more of them, and that is exactly what follow-up automation does.
The third is that you probably already own software. Metro businesses of any size tend to have a CRM, a dispatch system, an invoicing platform and a scheduling tool, none of which talk to each other properly. That makes the work here integration rather than greenfield, which is a different job and usually a more valuable one.
