Automated lead follow-up for contractors

Every lead answered, even the 9pm ones.

The enquiry that came in on Tuesday evening was bought by whoever replied on Tuesday evening. Automated follow-up answers in minutes, asks the questions you always ask, and keeps nudging politely until there is a yes or a no. From $1,995, with a free audit first.

Get a free automation audit See how it works

Text me anytime: (218) 818-1023. Skip the email if you like. I read and answer every text myself.

The gap that costs you

Leads do not go cold. They go somewhere else

You already paid for these people. The ad, the website, the truck signage, the years of word of mouth. The expensive part is done and then the lead sits in an inbox overnight.

A contractor's enquiries arrive in four or five different places and none of them tell each other anything. The website form goes to email. Google Business Profile messages go to an app. Facebook goes somewhere else. Texts go to your personal phone. Calls go to whoever is nearest.

So the honest answer to "how fast do you respond to a new lead" is usually "it depends which pile it landed in and whether I looked". Meanwhile the homeowner has filled in three forms and is waiting to see who takes them seriously.

Speed is the whole game here, and consistency is the rest of it. Not a better sales pitch. Just being the one who answers first and then does not forget.

How it works

One pipeline, whatever door the lead came in

Everything lands in one place

Website forms, Google Business Profile, Facebook, your missed-call texts. They all feed the same workflow instead of four separate piles.

They get an answer in minutes

A reply that names what they asked about, confirms you cover their area, and tells them what happens next. Sent whether it is Tuesday lunchtime or Sunday night.

The qualifying questions get asked

The three or four you always ask: what exactly, where, how urgent, insurance or cash. Asked conversationally, one or two at a time, not as a twelve-field form.

Booking gets offered

A slot on your calendar or a promise of a call inside a stated window, so the next step is never four texts of back and forth.

Quiet ones get nudged

No reply after two days, a polite check-in. Still nothing after a week, one more, then it stops. Nobody gets pestered and nobody gets forgotten.

Your records fill themselves in

The lead, their answers and the outcome land in your customer list or CRM, spelled correctly, with nothing retyped at 10pm.

Where the human stays in it

The automation answers, qualifies and books. It does not quote, it does not promise a date you have not agreed to, and it does not argue about price. Anything it is not sure about comes to you with the whole conversation attached, and you decide.

What it costs

One fixed price, agreed in writing first

Lead follow-up automation

from $1,995

An Automation Starter build covers one source and one integration. Multiple sources wired together is Automation Growth, from $3,500.

Instant first reply to every enquiry, day or night
Your qualifying questions, asked in your order and your wording
A nudge schedule you set, that knows when to stop
Booking or callback windows offered in the first reply
One primary integration at the starter price: your CRM, calendar or spreadsheet
Tested against real enquiries, including the awkward ones, before launch

Get my free audit first

Before you pay for anything

The audit is free and it comes first.

Twenty to thirty minutes on how your week actually runs. You leave knowing whether this is the right first build for your business, what it would cost, and what the monthly running cost really is.

If your volume will not pay the build back, I will say so and point you at something cheaper. That has happened and it will happen again.

If your leads mostly arrive as phone calls rather than forms, start with missed call automation instead. It is the cheaper build and it feeds this one.

The full automation price list →

Third-party costs, the phone line, texts, email sending and the AI's own usage, are billed at cost with the provider's invoice shown, or run on your own account. Nothing here means unlimited integrations, revisions or usage.

Questions

Lead follow-up questions

How fast should a contractor respond to a new lead?

Minutes, not hours, and the drop-off is steep enough that the difference between five minutes and the next morning is usually the difference between a booked job and a lost one. That is the entire argument for automating the first reply: not that a machine sells better than you, but that a machine is awake at 9pm on a Sunday and you are not.

Does it reply to everything, including obvious time-wasters?

It replies to everything, because you cannot tell which is which until someone asks. What it does next is the useful part: the qualifying questions separate a real job from a price-shopper before either of you spends a phone call on it, and you see the answers before you decide who to ring back.

Can it book jobs straight into my calendar?

Yes, where you want it to. Most contractors start by having it offer a callback window rather than a firm slot, because a site visit depends on where the crew already is that day. Once you trust it, letting it book directly into a defined set of slots is a small change, not a rebuild.

What if a customer replies with something strange?

It hands the conversation to you with everything attached. Anything it was not built to handle escalates rather than guessing, because a confident wrong answer about price or availability costs more than a slow one.

How much does contractor lead automation cost?

From $1,995 for one lead source with one integration, or from $3,500 when several sources and systems are wired together. Fixed price, in writing, before work starts. Running costs are the texting, email sending and AI usage, billed at cost. The audit is free.

Do I need a CRM for this?

No. Plenty of contractors run it into a spreadsheet or straight to email and that is genuinely fine at their volume. If you already have a CRM it connects to that instead. Buying a CRM you did not want, in order to automate follow-up, is the wrong order.

Start here

Get your free automation audit

Tell me where your leads come from and roughly how fast they get answered, honestly. I will come back within 24 hours with what I would automate first and what it costs.

Business name

Trade and crew One line: the trade, roughly how many of you, and where you work.

Your website (if you have one)

Email address

Tell me what is happening now Rough numbers are fine. Put a phone number in here if you would rather I texted you.

No card, no call to book, no mailing list. I reply within 24 hours.

What you get back

Where your leads are leaking, source by source
A fixed price to close the worst gap first
Whether you need a CRM or really do not
The honest monthly running cost

Rather call or text?

Easier from the truck between jobs.

Call (218) 818-1023

Text (218) 818-1023

Straight answer guarantee

If this is not the right first build for your business, the audit ends with me saying so and telling you what I would do instead.

The rest of the system

What else I automate for contractors

Each of these is a build on its own, and they compound: answering fast is worth more when the follow-up is running, and both are worth more when the reviews keep coming. Start at the contractor hub if you would rather see the whole picture.

Answer first. Win more of what you already paid for.

Tell me where your enquiries land and what usually happens to them. Within 24 hours you will know what a proper follow-up system would cost and what it would change.

Get my free automation audit Text (218) 818-1023