SwansonX
Lead follow-up · part of a custom build

Leads don't go cold. They go somewhere else.

Lead follow-up software for contractors

The enquiry that came in on Tuesday evening was bought by whoever replied on Tuesday evening. One inbox, an automatic answer in minutes, the questions you always ask, and a polite nudge until there's a yes or a no.

  • One module, $950
  • Fixed price, in writing
  • Yours, including the code
Why this one

You already paid for these people.

The ad, the website, the truck signage, the years of word of mouth. The expensive part is done, and then the enquiry sits in an inbox overnight.

A contractor's enquiries arrive in four or five different places and none of them tell each other anything. The website form goes to email. Google Business Profile messages go to an app. Facebook goes somewhere else. And the honest answer to “how fast do you respond to a new lead” is usually “it depends which pile it landed in and whether I looked.”

Meanwhile the homeowner has filled in three forms and is waiting to see who takes them seriously.

Speed is the whole game here, and consistency is the rest of it. Not a better sales pitch. Just being the one who answers first and then doesn't forget.

How it works

One pipeline, whatever door the lead came in.

  1. Everything lands in one place

    Website forms, Google Business Profile, Facebook. They feed the same list instead of four separate piles you check at different times of day.

  2. They get an answer in minutes

    A reply that names what they asked about, confirms you cover their area, and says what happens next. Sent whether it's Tuesday lunchtime or Sunday night.

  3. The qualifying questions get asked

    The same ones you'd ask on the phone, in the same order, collected before you commit a van to anything. Photos too, from the customer's own phone.

  4. It keeps going until there's an answer

    A check-in, then a nudge, then a last one, on a schedule you set and in your words. Then it stops, because the point is to be useful rather than relentless.

  5. You see what's still open

    One screen: what came in, what's been answered, what's gone quiet, and how long each one has been sitting. That's usually the first time a contractor sees the real number.

What it doesn't do. It doesn't quote, promise a date, or say anything you haven't approved. It collects and it chases. The judgement stays yours.

What it costs

$950 as one module.

On its own, built properly, working by itself. If you want it alongside one or two of the others that's $1,950, and the whole connected Back Office is from $2,995. Start wherever the pain is and add later, or don't.

Half up front to book, half on launch, agreed in writing before anything starts. You own the code and the data whichever step you stop at.

Not sure this is the one to build first?

That's what the audit is for. Send me what you pay for every month and I'll write back with what's worth replacing and which single thing I'd build first, with a fixed number on it.

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