HydroPeak
A full marketing site for an invented Charlotte pressure washing company, built the way a real trade business would actually need it.
Concept build. Nobody commissioned this. I built it to show what the work looks like for this kind of business, and everything in it — the name, the prices, the photographs — is made up for that purpose.
Why build a business that does not exist
A trade business does not need a one-page site.
It needs every service crossed with every service area. That is how somebody two towns over actually finds it.
So that is eighteen pages before you have written a word of anything interesting. You cannot show it with a single scrolling demo.
So the company is invented and the need is real. The photos are genuine stock. The business is not. And the quote form says on screen that it is a demo.
What is in it
Eighteen pages, built ahead of time, covering the service and service area grid.
A photo gallery you can filter. Drag-to-compare before and after sliders. And a three-step quote request that does not ask for everything on the first screen.
All eighteen routes build to static files. A trade site gets found on a phone with one bar of signal, so every millisecond is a choice made at build time rather than in the browser.
What it taught me
A hero image can arrive in well under half a second and still score badly.
The clock stops at the end of the animation that reveals it, not when the file lands. So a fast first paint proves nothing on its own.
That one cost an afternoon, and it changed how I build every hero since.